creative communications leader: from concept development to execution; specializing in sustainability policy guidance, communications and cross-team motivation for marketing, human relations, public relations, and operations; internal, external and B to B audiences.

Strong conceptual thinker. Lead messaging and design of all client work, including Microsoft, Compaq, Hewlett Packard, REI, Nordstrom, Seattle’s Best Coffee, ACT Theatre, CARE Foundation, and World Resource Council, Washington Citizens for Recycling. Long-term, preferred vendor status with key clients. Developing and leading brand and style guidelines.

Motivational team builder. Fostering effective, collaborative environment; managing corporate as well as independent teams. Responsible for establishing best practices processes for company-wide teams.

Key client pitches, presentations and proposal development; competitive research and messaging framework and collateral development.

Wrote and developed award-winning campaigns and programming for the EPA, Washington State, U.S. Senate and U.N. decision-makers. Deeply committed to sustainability and global relief effort non-profits, including CARE, World Resource Institute, Make-a Wish, Esperanza, Powerful Schools, Washington Citizens for Recycling.

Responsible for corporate branding and onsite creative for three national e-commerce sites: drugstore.com, Beauty.com and Vision Direct.com. Manage creative team as well as starting and leading Going Green task force and initiative. Lead Beauty.com site re-design with 26- 118% YOY increase in sales, customer satisfaction, engagement, and conversion.

Offering marketing strategy and communications consulting, creative direction and execution of integrated marketing campaigns across all media to non profit and corporate clients including Athena Water, Hoh River Project & Land Trust, Seattle Monorail, Classmates.com, la finca caribe.

Leading communications team specializing in integrated marketing in film, video, web, interactive, print, and live events. Responsible for growing company from two-person start-up to a 45-member team with national Fortune 500 client base grossing in excess of $5 million annually, working globally key CEOs, government leaders and celebrity talent. See the Merwin Creative archives.

Provided branding direction and media relations consulting for the Seattle Alexis, Inn at the Market, Inn at Langley and Portland’s River Place.

Responsible for winery’s regional and national on-going press relations and material development. Wrote and oversaw communications plan and launch of Columbia Crest, Villa Mt. Eden and Whidbey’s product lines.

Lead corporate giving and public relations; directing the station’s identity and public awareness efforts.

Hour-long documentary; raised over $50,000 for Chinese orphanages through program sales and public speaking engagement screenings. Sponsored by Families with Children from China.